Today, more and more people would only go to a theater to watch a movie if it’s in 3D. People have grown to love 3D video so much that it even arrived at our homes in 3D televisions. This left us questioning: Which one will be the future of 3D video? Well, the answer is neither one of them because future of 3D is bigger than both TV and Cinema. With highly advanced devices in development today, such as Oculus Rift and HoloLens, virtual reality and holography is shaping up to be the next generation of 3D technology, which offers us more immersive virtual experiences than anything we’ve ever seen. Everything from video games to live music festivals and VR movies, these new technologies are already changing the world of entertainment in many ways.
Future of Gaming
Imagine stepping into the shoes of a soldier in a modern war battlefield, you are walking through the level using your own feet, suppressing enemy fire with a gaming controller in your hands while exploring the area with a wide field of view by simply turning you head in the desired direction. This is the kind of immersive experience that Oculus Rift can bring to you through virtual reality video games. Check out the video to see it in action. Facebook recently acquired Oculus VR in a $2 billion deal and it’s now in production to hit stores in Q1 2016 with the final consumer version of the Oculus Rift. Samsung also came out with a competitor called Gear VR and Sony is also working on its own version of a VR headset called Project Morpheus for its PlayStation gaming console. Virtual reality won’t be the only advancement in video games. Microsoft wants to take things a step further with high-definition holograms. The tech giant recently unveiled its revolutionary new device, HoloLens, which creates realistic-looking interactive 3D holograms in real-life.
Bringing dead artists back to life
It took over the world by surprise in 2012 at the Coachella Valley Music and Arts Festival when they brought the deceased rap artist Tupac Shakur back from the dead to perform live on stage as a hologram. The experience was so life-like that it left the audience speechless. Following the event, several other musicians were brought back from the dead, including the POP legend Michael Jackson who performed live at the 2014 Billboard Music Awards, five years after his death. This new technology opened up new opportunities in the music industry, giving the young and future generations a chance to see these legendary artists perform on stage for many years to come.
More practical uses
Holography and virtual reality are not just about fun and games. It actually goes way beyond our imagination with its limitless potential. Today, these technologies are being applied in many other industries, including health, military, sports, and architecture. Allowing people to open doors and explore their dream homes before starting to build it, the Police and military personnel to train in virtual environments, training surgeons with virtual surgery simulators, and sending newlywed couples on virtual honeymoons. The possibilities are endless.
DIY Virtual Reality
In case you can’t wait for the Oculus Rift or HoloLens to see how virtual reality works, you can have your own VR experience at home with Google Cardboard. Google Cardboard is a DIY virtual reality headset you can make out of cardboard to immerse yourself in virtual worlds using your smartphone. VR apps can be downloaded from Google Play store for free. It won’t cost you a thing. You can either purchase Google Cardboard online or build one yourself at home. More details here. Before long, we’ll be able to witness how big of an impact virtual reality and holographic technologies will make in our future. Rest assured, you can now prepare your spacesuit to take a virtual trip to Mars and who knows what’ll come next. Our world is constantly changing and evolving. You must prepare your business or company to handle anything the future may throw at you. Hifluence is here to help you make that possible. Contact us via Email or Call +32 3 84 32 900 for all your branding and business development needs. Willi Van Boven