INSTAGRAM: Speedcursus voor dummies

by | Nov 4, 2015 | Digitale Marketing Strategie | 147 comments

Instagram-Logo Instagram wist-je-datjes?

  • zeg het met beelden (en filters)
  • hartje = 2x tappen
  • véél engagement (3-6% vs 2% elders)
  • écht mobiel
    • geen desktop upload
    • mobiele foto = meer engagement
  • erg jong publiek (16-24)
  • Disneyland California is meest geinstagramde plaats
  • gekocht door Facebook
  • bekendheden zoals @mileycyrus en haar moeder @tishcyrus
  • foodies @fitmencook
  • fitnessfreaks à la @jenselter
  • beautytips @camilacoelho
  • fotografen @thiswildidea
  • creativo’s
    • @muradosmann
    • @ccminifactory
    • @kindereggdude
    • alles staat of valt met topfoto’s
    • @youngadventuress
    • @darrylljones
  • donker-licht contrast
  • meer achtergrond op te zien
  • foto’s met 1 dominante kleuren
  • blauw werkt
  • mayfair, inkwell of… geen filter
  • wees consistent (zelfde standpunt, zelfde gevoel)
  • @taraobrady
  • hashtags – hoe meer hoe liever (tot 30, copy/paste)
  • #love meest gebruikt
  • #horses of #travel
  • zet in reactie als je automate

Getting started 1. profile pic 2. bio met hashtags (engels? nederlands?) 3. url vermelden

FAIRFAX, CA - DECEMBER 18: The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California. Users of the popular photo-sharing app Instagram are angered over language in Instagram's new terms of service that states that a business may use any of the users photographs in advertising without compensation to the user. The policy is set to go into effect on January 16, 2013. (Photo by Justin Sullivan/Getty Images)

FAIRFAX, CA – DECEMBER 18: The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California. Users of the popular photo-sharing app Instagram are angered over language in Instagram’s new terms of service that states that a business may use any of the users photographs in advertising without compensation to the user. The policy is set to go into effect on January 16, 2013. (Photo by Justin Sullivan/Getty Images)

Tools
  • latergramme (planningtool)
  • snapseed (fotobewerking)
  • iconosquare (analytics)
  • hyperlapse (video)
  • websta (keywords en accounts)
  • crowdfire (volgersbeheer en copy followers)
  • bluestacks (desktop upload, maar mij lukt het niet)
  • instagids.com (nederlandse accounts)
  • instagress (fake volgen, liken, commenten voor geld)
  • worldc.am (foto’s vinden)

Volgers

  • meer updates, meer volgers
  • volg, like, comment, dm… en opnieuw
  • volg 14% followback
  • volg+like 22% followback
  • volg+3xlike 25% followback
  • volg+like+comment 34% followback
  • crunching = verboden
  • kopen op Fiverr
  • vragen om shoutout van +20k-500k
  • (http://www.abetterlemonadestand.com/how-to-get-more-followers-on-instagram)
  • let op e-adres, dan doen ze sponsored

Instagram-collage Besten wereldwijd

  • Nike is de grootste wereldwijd (meest getagd)
  • Nat Geo de meest succesvolle (meeste volgers)
  • Taco Bell adverteert (3,5k en 1m kost het!)
  • Tomorrowland in België
  • fenomeen BE Céline Schraepen met 690k   https://instagram.com/celineschh/
  • ongeveer evenveel als Kompany
  • fenomeen NL Negin Mirsalehi 2mo
  • 4 maand lang, 6 uur per dag mensen volgen
  • inkomsten? 5000 – 15.000 dollar per foto
  • of 3500 euro per foto als je 135k volgers hebt

TOP 5

  • Tomorrowland (5000 in 2013 naar 1 mo in 2015)
  • Delvaux  57k
  • Stubru
  • (Tomorrowland_be)
  • Essentiel
  • Snapchat Hannes_bhc

Merken

  • merk en producten tonen
  • achter-de-schermen
  • quotes
  • 3-15 sec video’s zoals @bartfishtales
  • popcultuur > lego en oreo > merk in popcultuur
  • #necktiefriday
  • trendable
  • call-to-actions in beelden brisk (tap this twice!)
  • #gopro in je bericht, dan deelt gopro het

Unknown Vlaamse KMO’s

  • carolinebosmans 32k
  • fillesapapa 26k
  • lnknits 16k
  • o_ren_official 12k
  • lafilledo_therightthing 8k
  • oh_my_kids 3k

Meer weten? 

  • Contacteer Hifluence
  • jana.wuyts@hifluence.be

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